by David Hannon, Senior Features Editor
insiderPROFILES - 2013 (Volume 4), April (Issue 2)

Users in the Americas division of pharmaceuticals firm Astellas were increasingly asking IT for more advanced analytics, but the company’s SAP infrastructure couldn’t support that level of analysis. Before IT could implement the analytics and other business-facing solutions the users wanted, the team had to perform a full technical upgrade, which included upgrading the database, servers, operating system, and core SAP system.

by David Hannon, Senior Features Editor
insiderPROFILES - 2013 (Volume 4), April (Issue 2)

In a recent survey of 220 risk-focused SAP customers, insiderRESEARCH found that even though executives and board members understand the importance of risk management, current approaches to address it are missing the mark. To drive a true enterprise risk management program, organizations need collaborative, analytic, and predictive capabilities functioning at all levels of the enterprise — and using the right technology to deliver these capabilities is essential.

by Q&A with Sandy Yang, Functional Analyst at The Globe and Mail
insiderPROFILES - 2013 (Volume 4), April (Issue 2)

After implementing SAP NetWeaver Business Warehouse to create one version of the truth for its enormous customer database, The Globe and Mail experienced dramatic marketing benefits. So to increase its digital presence and online audience, the company naturally turned again to SAP — this time, to SAP HANA ONE, SAP’s cloud offering for customers who want to run SAP HANA.

by Andrew Sliwa, Ernst & Young LLP, and Karuna Mukherjea, SAP
insiderPROFILES - 2013 (Volume 4), April (Issue 2)

Multinational companies have historically struggled to manage their transfer prices so that they satisfy legal requirements and meet business objectives. But by following three simple steps and using the right technology solution for the job, companies can “operationalize” transfer pricing and achieve their goals.

by David Hannon, Senior Features Editor
insiderPROFILES - 2013 (Volume 4), April (Issue 2)

When Lubrizol completed its initial SAP implementation, it didn’t include SAP Customer Relationship Management (SAP CRM) in its list of applications. But when the company acquired Noveon in 2004, they gained an unexpected benefit — Noveon’s “culture of CRM” would improve how Lubrizol does business in the long term. Lubrizol has now deployed SAP CRM in one of its units, is rolling out the solution across the enterprise, and is taking the technology mobile.